- multiple market segmentation
Big dictionary of business and management. 2014.
multiple market segmentation
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Market Segmentation Index — or Celli Index of Market Segmentation, named after the Italian economist Celli G. GianLuca, is a measure of market segmentation. This Index, is a comparative measure of the degree of monopoly power in two distinctive markets for products that… … Wikipedia
Labor market segmentation — OverviewLabor Market Segmentation is classified as the core, neo classical economic theory, this economic system sees a market labor which consists of buyers and sellers in open competition with each other;which functions in the same way as other … Wikipedia
Geodemographic segmentation — is a multivariate statistical classification technique for discovering whether the individuals of a population fall into different groups by making quantitative comparisons of multiple characteristics with the assumption that the differences… … Wikipedia
differentiated marketing — multiple market segmentation 1) Marketing in which provision is made to meet the special needs of certain consumers. For example, weight watchers require diet drinks and left handed people require left handed scissors. 2) A marketing exercise in… … Big dictionary of business and management
Grid computing — is a term referring to the combination of computer resources from multiple administrative domains to reach a common goal. The grid can be thought of as a distributed system with non interactive workloads that involve a large number of files. What … Wikipedia
Price discrimination — or price differentiation[1] exists when sales of identical goods or services are transacted at different prices from the same provider.[2] In a theoretical market with perfect information, perfect substitutes, and no transaction costs or… … Wikipedia
Porter generic strategies — Michael Porter has described a category scheme consisting of three general types of strategies that are commonly used by businesses to achieve and maintain competitive advantage. These three generic strategies are defined along two dimensions:… … Wikipedia
Cluster analysis — The result of a cluster analysis shown as the coloring of the squares into three clusters. Cluster analysis or clustering is the task of assigning a set of objects into groups (called clusters) so that the objects in the same cluster are more… … Wikipedia
Yield management — Yield management, also known as revenue management, is the process of understanding, anticipating and influencing consumer behavior in order to maximize revenue or profits from a fixed, perishable resource (such as airline seats or hotel room… … Wikipedia
Greg Allenby — Greg M. Allenby (* 1. August 1956) ist ein US amerikanischer Wirtschaftswissenschaftler. Sein Forschungsgebiet sind die Anwendung des Bayestheorems für die statistische Auswertung im Marketing.[1] Inhaltsverzeichnis 1 Leben 2 Werke 2.1 … Deutsch Wikipedia
